cfb zeitgeistZeitgeist
OFFSEASON · SUMMER 2026 · COMMITMENT SEASON
Heisman / Players / Keyjuan Brown /Louisville

Keyjuan Brown

RB · Louisville · So · #22

Below the discourse floor — the honest stats-only state.

704 RUSH YDS · 6 RUSH TD · 96 CARRIES

2026 RETURNINGReturning to Louisville for 2026

2026 Outlook

Returning to Louisville for 2026

2026 Depth chart

Projected starter

Running back · Louisville

Returning around him

  • 46% of 2024 offensive production back (Moderate turnover)
  • 1 Louisville player drafted to NFL
  • Transfer portal: -6 net (33 in / 39 out)

2026 Award watch

No preseason watch lists yet (most drop June 15 – July 15)

Louisville · Last season: 9-4 (AP #19) · Talent rank #50 · 2026 recruiting class #68

RB · LOUISVILLE · ACC

Keyjuan Brown

  • 2
  • #22
  • 5-10 | 210 lb
  • Atlanta, GA

CFB Zeitgeist Score

74

Solid starter in the position cohort. Carried by yards / carry at the 98th percentile.

Heisman Heat

#340

<1% win probability

Fan Belief

Awaiting

Player-specific FI not yet ingested. Falls back to team mood below.

Respect Gap

Awaiting

Coming online with player-level FI.

Reality Gap

Awaiting

Coming online with player-level FI.

ACCOLADE PROBABILITY

Heisman

<1%

TOP RB AWARD

Doak Walker

CONSENSUS

All-American

Player Standing · 17 rungs

Tier 2 · Starter

R07 · Impact starter

Impact starter. Producing measurable value above replacement.

Not on team2-deepStarterRecognizedEliteApex

Development Trajectory · rushing yards

2023–2025
65.02023
2432024
7042025

+983%

Up 983% from first season to most-recent.

Career Arc

HS
Recruit
★★★
#633 national
CFB
College
Louisville
2023–2025
NFL
NFL Draft
Not drafted (yet)

Heisman futures · live sportsbook odds

#20 in market ▼ from #17 · 6 books

+35002.8% implied▼ lengthened from +2500

Identity & Role

The durable bio layer: position, size, hometown, and roster role.

PositionRB
Class2
Jersey22
Measurements5-10 | 210 lb
HometownAtlanta, GA
Primary teamLouisville

Recruiting Pedigree

How big the prospect was before college, and whether the later career arc beat that expectation.

Top pedigree 3-star No. 633 recruit
Composite rating 0.8786 HighSchool
Signed with -- 2023
Origin South Atlanta Atlanta, GA, USA
Class Profile Context
2023 3-star | 0.8786 No. 633 recruit | HighSchool

Transfer Arc

Portal movement changes role, context, and perception. This keeps that path in one place.

Portal moves 0 No portal entry on file
Latest destination -- --
Transfer stars -- CFBD transfer rating context
Eligibility -- Transfer date TBD
Season Move Context
No transfer portal moves on file for this player.

Heisman Lens · 2024 Season · Final

Where the player landed at the end of the listed season — final nowcast rank, win/finalist/ballot probabilities, and the cleanest official Heisman placement on file.

HIGH CONFIDENCE· through week 16
Current nowcast#340Latest modeled ballot order
Season forecast#391Where the full season sim points
Win probability0.0%Chance to actually win the trophy
Finalist probability0.0%Chance to make the finalist tier
Ballot probability0.0%Chance to appear anywhere on a ballot
Best official finish--Best completed Heisman placement on file

Heisman Futures

Not yet listed on major futures markets.

No achievements unlocked yet this season.

Selector Grid · 2025

AP
FWAA
AFCA
WCFF
SN
SI

Selector recognition fills in once the major honors lists (AP, FWAA, AFCA, Walter Camp, Sporting News, SI) are scraped and ingested.

NIL · Recruiting · NFL Draft

Market value, pedigree & pro outcome

Recruit stars

★★★☆☆

to —

Composite

0.8786

#633 national

Today’s Hot-Take

The Hot-Take engine fires when this player’s percentile profile crosses a defensible threshold (top 10% in a cohort, 100+ snap sample). When it’s quiet, the model is honoring its “must be defensible” rule.

Anti-Take

PENDING

The contrarian read fires when the rules-engine detects a stat that complicates the Hot-Take. Quiet here means the model hasn’t found a defensible counter yet — not that one doesn’t exist.

The Room on Keyjuan Brown

Fan sentiment ·

Belief Meter

Awaiting per-cohort signal

Sample 0 mentions
Confidence BELOW-FLOOR

Top Take

Trajectory

Cohort divergence mapbearishbullishheatedcalmRivals: 4 mentions · belief +50 · "Virginia Tech's defense was a bright spot in 2025. These three players could mak"Rivals
  • Rivals · n=4

Rival Radar

How rival fanbases talk about Keyjuan Brown

Obsession score 3
Rival mentions 4
Weeks on radar 2
Peak moment Week 0 · 2 mentions
Grudging respect 50% Neutral 50% Mockery 0%

Signature Story

Awaiting candidate metric

He hasn't written his page yet — we'll start filling it in when there are enough snaps to rank against his peers.

Signature Moment

No signature moment on the ledger yet.

Returns once this player puts together a multi-game body of work — single-game flashes alone don't clear the bar.

A 3-act season arc returns once this player has six or more games on the ledger.

Season Pace · Projection

Where the rushing totals stand

projecting to 13-game
Through 10g
704Rush yards
96Carries
6Rush TDs
Per game
70.4Rush yards
10Carries
1Rush TDs
Projected (13g)
915.2Rush yards
125Carries
8Rush TDs

To hit 750-yard season (currently 704): needs 15.3/game over remaining 3.

To hit 1,000-yard season (currently 704): needs 98.7/game over remaining 3.

To hit 1,500-yard season (currently 704): needs 265.3/game over remaining 3.

To hit 10 rushing TDs (currently 6): needs 1.3/game over remaining 3.

To hit 15 rushing TDs (currently 6): needs 3/game over remaining 3.

To hit 20 rushing TDs (currently 6): needs 4.7/game over remaining 3.

What made this player interesting

The fast read on the thing that makes this player more than a generic stat line.

Keyjuan Brown's story is about how role and output meet each other. For Louisville, the card already shows enough current-season production to explain why he is on the serious-player board, and the next layer is determining whether the profile is just very good or actually distinctive.

Current place #340 0.0% win | 0.0% finalist
Role load 16.4% Overall usage share
Profile quirk Development arc 65 return yds

2025 Season · Final

Traditional stats first. Advanced context underneath.

Last season

RB season snapshot

2025 season snapshot | final

2025 season snapshot | finalData: CFBD player stats + local Heisman modelPeer context: same position + same level
Scrimmage yards 822 704 rush | 118 rec | #87/735 (88th pct)
Rush TD 6 96 carries | #83/739 (89th pct)
Yards/carry 7.3 Per-rush efficiency | #45/735 (94th pct)
Player identity What kind of player is this?

30-second read

What kind of player is this?

Workhorse | Efficient runner against FBS RB peers.

WorkhorseEfficient runner

2025 Season · Final

2025 season snapshot | final

Rushing

CAR
96 76th
YDS
704 88th
YPC
7.3 94th
TD
6 89th

Receiving

REC
12 68th
YDS
118 75th
YPR
9.8 76th
TD
0 70th

Game Log · Week-by-week

2025 season · 10 games

Box score · CFBD
WkOppCARYDSAVGTDLONGNote
Wk 1W 51-17vs Eastern Kentucky6254.219
Wk 2W 28-14vs James Madison410.305
Wk 4W 40-17vs Bowling Green12847.0234
Wk 6L 27-30vs Virginia3165.3011
Wk 8W 24-21@ Miami561.206
Wk 9W 38-24vs Boston College10959.5167
Wk 10W 28-16@ Virginia Tech12947.8224
Wk 11L 26-29vs California141369.7035Season-high 136 yds
Wk 12L 19-20vs Clemson151359.0025
BowlW 27-22vs Toledo151127.5031
Total967046.2667
Season-by-season tables Career rows + per-season box score

Traditional history

Traditional Stats

Season rows up top, career context at the bottom.

Season rows Career row

Season context · Team result + system

2023Louisville10-4HC: Jeff Brohm · Run-leaning
2024Louisville9-4HC: Jeff Brohm · Balanced
2025Louisville9-4HC: Jeff Brohm · Balanced
SeasonTeam
2025Louisville967047.36--
2024Louisville472435.23--
2023Louisville11655.91--
Career3 loaded seasons1541,0126.610--
SeasonTeam
2025Louisville121189.80--
2024Louisville55310.60--
2023Louisville----------
Career3 loaded seasons1717110.10--
Advanced layer Usage, value, and context

Advanced metrics second

Advanced Metrics

Usage, value, and opponent-adjusted context.

Usage Value Context
Rushing WEPA

Opponent-adjusted rushing value. It helps separate empty volume from carries that actually move the scoreboard.

Role share

How much of the team's offense flows through this back once rushing work and receiving work are combined.

Peer percentile

Every percentile is compared against players at the same position and level, so an FBS quarterback is judged against FBS quarterbacks, not the whole sport.

Traditional first

The top tables stick to the stats fans already know from broadcasts and box scores. Advanced context is pushed underneath instead of replacing the basics.

Receiving work 12 118 rec yds | #180/552 (68th pct)
Usage 16.4% 32.0% rush share | #145/738 (80th pct)
Rushing WEPA +0.26 Opponent-adjusted rush value | #15/362 (96th pct)
Open full stat explorer
0 metrics visible Showing all metrics
Group Metric Value Rank Pct Why it matters
Rushing Rushing yards 704 #87/735 88th pct Volumevs FBS RB
Rushing Rush TD 6 #83/739 89th pct Scoringvs FBS RB
Rushing Yards / carry 7.3 #45/735 94th pct Efficiencyvs FBS RB
Receiving Receptions 12 #180/552 68th pct Volumevs FBS RB
Receiving Receiving yards 118 #138/548 75th pct Volumevs FBS RB
Value Rushing WEPA +0.26 #15/362 96th pct Opponent-adjusted rushing value | 88 weighted playsvs FBS RB
Usage Role share 16.4% #145/738 80th pct Share of team offensevs FBS RB
Rushing Carries 96 #180/739 76th pct Volumevs FBS RB
Rushing Rushing LONG 67 #72/733 90th pct Metricvs FBS RB
Receiving Receiving LONG 38 #85/540 84th pct Metricvs FBS RB
Receiving Yards / catch 9.8 #132/548 76th pct Efficiencyvs FBS RB
Receiving Receiving TD 0 #169/552 70th pct Scoringvs FBS RB
Returns Kick return avg 65.0 #1/199 100th pct Efficiencyvs FBS RB
Returns Kick return yards 65 #84/200 58th pct Volumevs FBS RB
Returns Kick returns 1 #139/206 33rd pct Volumevs FBS RB
Usage Rush share 32.0% #103/738 86th pct Ground-game usagevs FBS RB
Usage 1st-down usage 19.6% #151/738 80th pct Early-down loadvs FBS RB
Usage Standard-down usage 19.2% #144/738 81st pct Base-situation sharevs FBS RB
Usage 2nd-down usage 14.8% #185/738 75th pct Middle-down loadvs FBS RB
Usage 3rd-down usage 13.4% #109/738 85th pct Money-down loadvs FBS RB
Usage Passing-down usage 8.5% #267/738 64th pct Known-passing sharevs FBS RB
Usage Pass share 4.2% #215/738 71st pct Air-game usagevs FBS RB
Ball Security Fumbles lost 0 #1/256 100th pct Turnoversvs FBS RB

Player Standing

Universal 17-step ladder. Tier pills below; accolade streams nested.

AWAITING CLASSIFICATION

On-team2-deepStartingRecognizedEliteApex

AWAITING CLASSIFICATION · Rung None of 16

Why he’s here

Standing classification populates when honors, Heisman, and roster signals all align.

What moves him up

What moves him down

Accolade streams

StatusAwaiting tracker

Heisman model tracks the top FBS contenders weekly; this player hasn't entered the watch list yet.

Splits · Per-game

2025 season · 10 games

Home/Road · Win/Loss · Season halves

Home vs Road

YDS/gYPCTD/g
Home8g75.56.60.5
Road2g50.04.51.0

Win vs Loss

YDS/gYPCTD/g
Wins7g59.65.40.9
Losses3g95.78.00.0

First half vs Second half

YDS/gYPCTD/g
Weeks 1-75g47.64.90.6
Weeks 8+5g93.27.40.6

Pocket and defense-quality (clean vs. pressure) splits are coming soon.

Savant · Box-rate percentiles

Where this profile ranks vs the RB cohort

74Solid starter
8 metrics · season cumulative

Elite: yards / carry (98th). Strength: fumbles lost (86th).

Yards / carry#7 / 349 · 98th pct
7.3rush
Fumbles lost#1 / 201 · 87th pct
0fumb
Long run#66 / 349 · 81st pct
67rush
Rush yards#87 / 349 · 75th pct
704rush
Rush TDs#83 / 349 · 72nd pct
6rush
Rec yards#128 / 338 · 62nd pct
118rece
Receptions#166 / 338 · 49th pct
12rece
Carries#180 / 349 · 48th pct
96rush

Percentiles versus same-position peers with enough snaps this season, based on box-score rates.

Advanced Savant · RB · 2024

Percentile Card

Advanced opponent-adjusted percentile bars are coming soon for this player.

P4G5All FBS
EPA / dropback
awaiting
CPOE
awaiting
Success rate
awaiting
Explosive rate (20+)
awaiting
aDOT
awaiting
Deep-ball accuracy
awaiting
Pressure-to-sack
awaiting
3rd-down EPA
awaiting
Red-zone TD rate
awaiting
Play-action EPA
awaiting
Scramble EPA
awaiting
Turnover-worthy play rate
awaiting

Advanced Savant

Opponent-adjusted advanced metrics with a cohort filter.

wepa_rushing0.26Elite (≥p90) (n=178)

Peer Comparator · Fingerprint match

Three closest profiles by box-rate percentile

3 peers · 8 metrics
Keyjuan BrownLouisvilleAlex TeczaNavy· 83% simDeSean BishopTennessee· 79% simDylan RileyBoise State· 79% sim
Yards / carry
98
Brown
79
Tecza
84
Bishop
82
Riley
Fumbles lost
87
Brown
87
Tecza
87
Bishop
Long run
81
Brown
91
Tecza
58
Bishop
92
Riley
Rush yards
75
Brown
85
Tecza
92
Bishop
94
Riley
Rush TDs
72
Brown
89
Tecza
99
Bishop
89
Riley
Rec yards
62
Brown
66
Tecza
70
Bishop
75
Riley
Receptions
49
Brown
54
Tecza
59
Bishop
59
Riley
Carries
48
Brown
83
Tecza
90
Bishop
91
Riley

Closest peers by overall box-score percentile profile at the same position.

Player DNA

The Speed Merchant

Cuts upfield fast. Designed to find the crease, not run through the line.

RB

His 2025 production profile sits closest to Malachi Hosley’s 2025 season.

Malachi Hosley

73%match

Georgia Tech · 2025

#2

DeWayne McBride

UAB · 2020

NFL Rd 7
58%
#3

Waymond Jordan

USC · 2025

67%
#4

Antario Brown

Northern Illinois · 2021

64%
#5

TreVeyon Henderson

Ohio State · 2021

All-Big TenNFL Rd 2 · Pk 6
66%

Matches Malachi on

Weight
Rush TD rate
Total rush EPA (college ability)

Differs from Malachi on

Class year (lower)
EPA / carry (adj) (higher)

Not enough data yet for this comparison.

As a junior, his production profile tracks closest to Jamal Roberts's junior season at Missouri (2025).

Jamal Roberts

70%match

Missouri · 2025

#2

Jonathon Brooks

Texas · 2023

NFL Rd 2 · Pk 14
69%
#3

Jaylen Wright

Tennessee · 2023

NFL Rd 4
64%
#4

Jeremiyah Love

Notre Dame · 2025

Doak WalkerConsensus All-AmericanNFL Rd 1 · Pk 3
62%
#5

Robert Henry

UTSA · 2025

61%

Matches Jamal on

Yards / carry
Total rush EPA (college ability)
Rush TD rate

Differs from Jamal on

Height (lower)
Yards / reception (higher)

Supporting Cast · Scheme

Staff and system around the player

2025 season

Head Coach

Jeff Brohm

Pass share

50.2%

414 pass / 410 run

Plays / game

63.4

13 games

OL sack rate (allowed)

7.0%

314 dropbacks · PBP

Scheme: Balanced.

Coaching Lineage · 2023–2025

1 coach
2023
Jeff Brohm
Louisville
2024
Jeff Brohm
Louisville
2025
Jeff Brohm
Louisville

Played his entire career under Jeff Brohm.

Bio · Recruiting · Transfer · Roster

Off-field context — switch tabs to drill into recruit profile, transfer arc, or roster timeline.

HometownAtlanta, GA
Height5'10"
Weight210 lb
Class2
PositionRB
Jersey22

Trophy Case · Detail

Every honor on the ledger, broken out by stream and selector.

Honors

No formal honors on the ledger yet

All-America, all-conference, player-of-the-week, watch-list, and postseason awards land here when they're earned. The absence is the signal: most players never collect formal honors, and that's its own kind of context.

Honors Timeline

Season-end distinction and week-by-week recognition on one timeline.

Season Honor Scope Team / Selector Context
No formal honors on the ledger yet. All-America, all-conference, weekly awards, watch lists, and postseason trophies land here when they’re earned.

Heisman By Year

Modeled rank and official finish by season.

Season Team Role Latest Model Forecast Win Finalist Official Finish Points Context
2024 Louisville RB2 #340 #391 0.0% 0.0% -- -- W16 snapshot | ACC
2023 Louisville RB2 #1251 #1014 0.0% 0.0% -- -- W19 snapshot | ACC

Roster Timeline

Team, conference, and class by season.

Season Team Conference Pos Class Bio
2025 Louisville ACC RB 2 No. 22 | 5-10 | 210 lb | Atlanta, GA
2024 Louisville ACC RB 2 No. 22 | 5-10 | 210 lb | Atlanta, GA
2023 Louisville ACC RB 2 No. 22 | 5-10 | 210 lb | Atlanta, GA