cfb zeitgeistZeitgeist
OFFSEASON · SUMMER 2026 · COMMITMENT SEASON
Heisman / Players / J'mari Taylor /Virginia

J'mari Taylor

RB · Virginia · Sr · #3

Filling the Shoesas of 2026-06-22

J'mari Taylor arrives at Virginia with a new fit to prove and an old chapter behind him.

1,062RUSH YDS14RUSH TD222CARRIES

PRODUCES ABOVE PERCEPTION · PCTL GAP

+37

perception vs production percentile · 2025

Read the story so far

He lines up at RB for Virginia.

On the field, the headline is 1,062 rush yds, with 14 rush td.

He inherited the RB job from Anthony Colandrea (3-star).

The number to watch: +37 — produces above perception · pctl gap.

RB successioncontinuity
  • Inherited fromAnthony Colandrea 3★
Why nowHe changed programs heading into 2026 — a fresh fit to prove out.
  • season totals
  • perception vs production percentile · 2025
  • throne-line + Filling-the-Shoes

AI narrative · updated 2026-06-22 · compiled from CFB Zeitgeist data

2026 RETURNINGReturning to Virginia for 2026

2026 Outlook

Returning to Virginia for 2026

2026 Depth chart

Projected starter

Running back · Virginia

Returning around him

  • 28% of 2024 offensive production back (Heavy turnover)
  • Transfer portal: +8 net (30 in / 22 out)

2026 Award watch

No preseason watch lists yet (most drop June 15 – July 15)

Virginia · Last season: 11-3 (AP #20) · Talent rank #62 · 2026 recruiting class #58

RB · VIRGINIA · ACC

J'mari Taylor

  • 4
  • #3
  • 5-9 | 204 lb
  • Charlotte, NC

CFB Zeitgeist Score

82

All-Conference in the position cohort. Carried by rush yards at the 92nd percentile.

Heisman Heat

Awaiting

Not on the live Heisman board this week.

Fan Belief

Awaiting

Player-specific FI not yet ingested. Falls back to team mood below.

Respect Gap

Awaiting

Coming online with player-level FI.

Reality Gap

Awaiting

Coming online with player-level FI.

ACCOLADE PROBABILITY

Heisman

TOP RB AWARD

Doak Walker

CONSENSUS

All-American

Player Standing · 17 rungs

Tier 2 · Starter

R07 · Impact starter

Impact starter. Producing measurable value above replacement.

Not on team2-deepStarterRecognizedEliteApex

Career Arc

HS
Recruit
No recruit profile
CFB
College
Virginia
2025
NFL
NFL Draft
Not drafted (yet)

Identity & Role

The durable bio layer: position, size, hometown, and roster role.

PositionRB
Class4
Jersey3
Measurements5-9 | 204 lb
HometownCharlotte, NC
Primary teamVirginia

Recruiting Pedigree

How big the prospect was before college, and whether the later career arc beat that expectation.

Top pedigree Not on file No matched recruiting profile in the loaded archive
Composite rating -- Composite rating unavailable for this player
Signed with -- Commitment history unavailable
Origin -- Hometown and high school unavailable
Class Profile Context
No recruiting profile is on file for this player.

Transfer Arc

Portal movement changes role, context, and perception. This keeps that path in one place.

Portal moves 1 Programs changed on file
Latest destination Virginia 2025
Transfer stars 3-star CFBD transfer rating context
Eligibility Immediate Dec 18, 2024
Season Move Context
2025 North Carolina Central -> Virginia 3-star | 0.8400 | Immediate

Heisman Lens

Where the model places this player relative to the rest of the Heisman field.

Current nowcast--Latest modeled ballot order
Season forecast--Where the full season sim points
Win probability--Chance to actually win the trophy
Finalist probability--Chance to make the finalist tier
Ballot probability--Chance to appear anywhere on a ballot
Best official finish--Best completed Heisman placement on file

Heisman Futures

Not yet listed on major futures markets.

Achievements

  • Program Benchmark 5.5% Program Benchmark Season leader for the program at the player's position across the headline volume metric (passing yards / rushing yards / receiving yards). Held by 5.5% of the 2025 pool. Team leader in rushing yards (1062).

Selector Grid · 2025

AP
FWAA
AFCA
WCFF
SN
SI

Selector recognition fills in once the major honors lists (AP, FWAA, AFCA, Walter Camp, Sporting News, SI) are scraped and ingested.

Today’s Hot-Take

The Hot-Take engine fires when this player’s percentile profile crosses a defensible threshold (top 10% in a cohort, 100+ snap sample). When it’s quiet, the model is honoring its “must be defensible” rule.

Anti-Take

PENDING

The contrarian read fires when the rules-engine detects a stat that complicates the Hot-Take. Quiet here means the model hasn’t found a defensible counter yet — not that one doesn’t exist.

The Room on J'mari Taylor

Fan sentiment · Awaiting signal

The Room reads fan conversation around a player — who’s talking, what they believe, and how that shifts. It publishes once weekly volume rebuilds; for most players that’s in-season, when game-week chatter spikes.

Cohort divergence map

Cohort divergence reads how different fanbases talk about this player. Returns once weekly mentions clear the publish floor.

Rival Radar

How rival fanbases talk about J'mari Taylor

No rival-bucket mentions in the current season.

2025 Signature · 2025 season

Rushing WEPA per carry

+0.160

EPA

P4 + Notre Dame RBs, min 80 carries

National rank #29 of 66
Percentile vs P4 + Notre Dame RBs, min 80 carries 57th

Why it matters

#29 of 66 P4 + Notre Dame RBs by rushing weighted- EPA per carry — +0.160 EPA/carry on 219 carries.

Vs cohort

This player +0.160 (57th)

HIGH · n=219 cohort 66

  • Also strong
  • Rushing yards (total)#12 / 69
  • Yards per carry#42 / 69

Signature Moment

No signature moment on the ledger yet.

Returns once this player puts together a multi-game body of work — single-game flashes alone don't clear the bar.

A 3-act season arc returns once this player has six or more games on the ledger.

Season Pace · Projection

Where the rushing totals stand

final
Through 13g
1,062Rush yards
222Carries
14Rush TDs
Per game
81.7Rush yards
17Carries
1Rush TDs
Final
1,062Rush yards
222Carries
14Rush TDs

✓ Hit 750-yard season · finished with 1,062.

✓ Hit 1,000-yard season · finished with 1,062.

✓ Hit 10 rushing TDs · finished with 14.

Why this is more than a rushing profile

The fast read on the thing that makes this player more than a generic stat line.

J'mari Taylor is not a one-lane back. The profile is interesting because the workload spills beyond pure rushing volume: 1,062 rushing yards, 43 catches, and 20 return yards for Virginia. That kind of all-purpose footprint gives the card a much richer story than a basic carry total.

Current place -- -- win | -- finalist
Role load 27.2% Overall usage share
Profile quirk All-purpose load 20 return yds

2025 Season · Final

Traditional stats first. Advanced context underneath.

Last season

RB season snapshot

2025 season snapshot | final

2025 season snapshot | finalData: CFBD player stats + local Heisman modelPeer context: same position + same level
Scrimmage yards 1,315 1,062 rush | 253 rec | #30/735 (96th pct)
Rush TD 14 222 carries | #13/739 (98th pct)
Yards/carry 4.8 Per-rush efficiency | #326/735 (56th pct)
Player identity What kind of player is this?

30-second read

What kind of player is this?

Workhorse | Passing-game back against FBS RB peers.

WorkhorsePassing-game back

2025 Season · Final

2025 season snapshot | final

Rushing

CAR
222 98th
YDS
1,062 96th
YPC
4.8 56th
TD
14 98th

Receiving

REC
43 100th
YDS
253 95th
YPR
5.9 36th
TD
1 89th

Game Log · Week-by-week

2025 season · 13 games

Box score · CFBD
WkOppCARYDSAVGTDLONGNote
Wk 1W 48-7vs Coastal Carolina10323.228
Wk 2L 31-35@ NC State171508.8366Season-high 150 yds
Wk 3W 55-16vs William & Mary6315.2110
Wk 4W 48-20vs Stanford15855.7015
Wk 5W 46-38vs Florida State27993.7126
Wk 6W 30-27@ Louisville16684.3113
Wk 8W 22-20vs Washington State17472.807
Wk 9W 17-16@ North Carolina21693.3110
Wk 10W 31-21@ California211055.0225
Wk 11L 9-16vs Wake Forest19985.2043
Wk 12W 34-17@ Duke181337.4278
Wk 14W 27-7vs Virginia Tech20804.0113
Wk 15L 20-27vs Duke15654.3016
Total22210624.81478
Season-by-season tables Career rows + per-season box score

Traditional history

Traditional Stats

Season rows up top, career context at the bottom.

Season rows Career row

Season context · Team result + system

2025Virginia11-3HC: Tony Elliott · Balanced
SeasonTeam
2025Virginia2221,0624.814--
Career1 loaded season2221,0624.814--
SeasonTeam
2025Virginia432535.91--
Career1 loaded season432535.91--
Advanced layer Usage, value, and context

Advanced metrics second

Advanced Metrics

Usage, value, and opponent-adjusted context.

Usage Value Context
Rushing WEPA

Opponent-adjusted rushing value. It helps separate empty volume from carries that actually move the scoreboard.

Role share

How much of the team's offense flows through this back once rushing work and receiving work are combined.

Peer percentile

Every percentile is compared against players at the same position and level, so an FBS quarterback is judged against FBS quarterbacks, not the whole sport.

Traditional first

The top tables stick to the stats fans already know from broadcasts and box scores. Advanced context is pushed underneath instead of replacing the basics.

Receiving work 43 253 rec yds | #3/552 (100th pct)
Usage 27.2% 42.4% rush share | #26/738 (97th pct)
Rushing WEPA +0.16 Opponent-adjusted rush value | #111/362 (70th pct)
Open full stat explorer
0 metrics visible Showing all metrics
Group Metric Value Rank Pct Why it matters
Rushing Rushing yards 1,062 #30/735 96th pct Volumevs FBS RB
Rushing Rush TD 14 #13/739 98th pct Scoringvs FBS RB
Rushing Yards / carry 4.8 #326/735 56th pct Efficiencyvs FBS RB
Receiving Receptions 43 #3/552 100th pct Volumevs FBS RB
Receiving Receiving yards 253 #29/548 95th pct Volumevs FBS RB
Value Rushing WEPA +0.16 #111/362 70th pct Opponent-adjusted rushing value | 219 weighted playsvs FBS RB
Usage Role share 27.2% #26/738 97th pct Share of team offensevs FBS RB
Rushing Carries 222 #14/739 98th pct Volumevs FBS RB
Rushing Rushing LONG 78 #29/733 96th pct Metricvs FBS RB
Receiving Receiving LONG 25 #166/540 69th pct Metricvs FBS RB
Receiving Yards / catch 5.9 #351/548 36th pct Efficiencyvs FBS RB
Receiving Receiving TD 1 #60/552 89th pct Scoringvs FBS RB
Returns Kick return avg 20.0 #79/199 61st pct Efficiencyvs FBS RB
Returns Kick return yards 20 #149/200 26th pct Volumevs FBS RB
Returns Kick returns 1 #139/206 33rd pct Volumevs FBS RB
Usage Rush share 42.4% #47/738 94th pct Ground-game usagevs FBS RB
Usage Standard-down usage 31.0% #29/738 96th pct Base-situation sharevs FBS RB
Usage 1st-down usage 27.4% #60/738 92nd pct Early-down loadvs FBS RB
Usage 2nd-down usage 27.4% #30/738 96th pct Middle-down loadvs FBS RB
Usage 3rd-down usage 26.8% #5/738 99th pct Money-down loadvs FBS RB
Usage Passing-down usage 18.6% #27/738 96th pct Known-passing sharevs FBS RB
Usage Pass share 11.5% #12/738 99th pct Air-game usagevs FBS RB
Ball Security Fumbles lost 1 #78/256 70th pct Turnoversvs FBS RB

Player Standing

Universal 17-step ladder. Tier pills below; accolade streams nested.

AWAITING CLASSIFICATION

On-team2-deepStartingRecognizedEliteApex

AWAITING CLASSIFICATION · Rung None of 16

Why he’s here

Standing classification populates when honors, Heisman, and roster signals all align.

What moves him up

What moves him down

Accolade streams

StatusAwaiting tracker

Heisman model tracks the top FBS contenders weekly; this player hasn't entered the watch list yet.

Splits · Per-game

2025 season · 13 games

Home/Road · Win/Loss · Season halves

Home vs Road

YDS/gYPCTD/g
Home8g67.14.30.6
Road5g1055.81.8

Win vs Loss

YDS/gYPCTD/g
Wins10g74.94.51.1
Losses3g1046.11.0

First half vs Second half

YDS/gYPCTD/g
Weeks 1-76g77.55.21.3
Weeks 8+7g85.34.60.9

Pocket and defense-quality (clean vs. pressure) splits are coming soon.

Savant · Box-rate percentiles

Where this profile ranks vs the RB cohort

82All-Conference
8 metrics · season cumulative

Elite: receptions (99th). Strength: rush tds (96th).

Receptions#3 / 338 · 99th pct
43rece
Rush TDs#13 / 349 · 96th pct
14rush
Carries#14 / 349 · 96th pct
222rush
Long run#27 / 349 · 92nd pct
78rush
Rec yards#28 / 338 · 92nd pct
253rece
Rush yards#30 / 349 · 92nd pct
1062rush
Fumbles lost#55 / 201 · 49th pct
1fumb
Yards / carry#189 / 349 · 45th pct
4.8rush

Percentiles versus same-position peers with enough snaps this season, based on box-score rates.

Advanced Savant · RB · 2025

Percentile Card

Advanced opponent-adjusted percentile bars are coming soon for this player.

P4G5All FBS
EPA / dropback
awaiting
CPOE
awaiting
Success rate
awaiting
Explosive rate (20+)
awaiting
aDOT
awaiting
Deep-ball accuracy
awaiting
Pressure-to-sack
awaiting
3rd-down EPA
awaiting
Red-zone TD rate
awaiting
Play-action EPA
awaiting
Scramble EPA
awaiting
Turnover-worthy play rate
awaiting

Advanced Savant

Opponent-adjusted advanced metrics with a cohort filter.

wepa_rushing0.16Mid (p50–p75) (n=178)

Peer Comparator · Fingerprint match

Three closest profiles by box-rate percentile

3 peers · 8 metrics
J'mari TaylorVirginiaKewan LacyOle Miss· 92% simLincoln PareTexas State· 89% simCam CookJacksonville State· 88% sim
Receptions
99
Taylor
89
Lacy
97
Pare
90
Cook
Rush TDs
96
Taylor
100
Lacy
94
Pare
99
Cook
Carries
96
Taylor
100
Lacy
94
Pare
100
Cook
Long run
92
Taylor
88
Lacy
75
Pare
88
Cook
Rec yards
92
Taylor
79
Lacy
96
Pare
96
Cook
Rush yards
92
Taylor
99
Lacy
94
Pare
100
Cook
Fumbles lost
49
Taylor
49
Lacy
49
Cook
Yards / carry
45
Taylor
58
Lacy
68
Pare
74
Cook

Closest peers by overall box-score percentile profile at the same position.

Player DNA

The Balanced Back

Plays within the scheme — consistent production without a dominant dimension.

RB

His 2025 production profile sits closest to Nelson Smith’s 2020 season.

Nelson Smith

84%match

Navy · 2020

#2

Emmanuel Michel

Air Force · 2023

All-Mountain West
80%
#3

Juwaun Price

New Mexico State · 2021

77%
#4

Dedrick Parson

Hawai'i · 2021

76%
#5

Dedrick Parson

Hawai'i · 2022

73%

Matches Nelson on

Rush TD rate
Height
Yards / carry

Through 3 college seasons, his career arc tracks closest to Gerrid Doaks’s path through Cincinnati.

Gerrid Doaks

99%match

Cincinnati · 2020

All-AACNFL Rd 7
#2

Christian Beal-Smith

South Carolina · 2022

98%
#3

Zach Evans

North Texas · 2024

97%
#4

Kierre Crossley

Arkansas-Pine Bluff · 2021

95%
#5

Ty Son Lawton

Indiana · 2024

94%

Matches Gerrid on

Yards per carry

As a senior, his production profile tracks closest to Austin Jones's senior season at USC (2023).

Austin Jones

71%match

USC · 2023

#2

Demond Claiborne

Wake Forest · 2025

All-ACCNFL Rd 6
71%
#3

Rashod Dubinion

App State · 2025

All-Sun Belt
70%
#4

Gavin Williams

Northern Illinois · 2023

70%
#5

Larry McCammon III

Florida Atlantic · 2023

All-Conference USA
70%

Matches Austin on

Receiving share
Yards / carry

Differs from Austin on

EPA / carry (adj) (lower)
Yards / reception (lower)
Rush TD rate (lower)

Supporting Cast · Scheme

Staff and system around the player

2025 season

Head Coach

Tony Elliott

Pass share

48.0%

492 pass / 534 run

Plays / game

73.3

14 games

OL sack rate (allowed)

5.0%

337 dropbacks · PBP

Scheme: Balanced.

Coaching Lineage · 2025

1 coach
2025
Tony Elliott
Virginia

Played his entire career under Tony Elliott.

Bio · Recruiting · Transfer · Roster

Off-field context — switch tabs to drill into recruit profile, transfer arc, or roster timeline.

HometownCharlotte, NC
Height5'9"
Weight204 lb
Class4
PositionRB
Jersey3

Trophy Case · Detail

Every honor on the ledger, broken out by stream and selector.

Honors

No formal honors on the ledger yet

All-America, all-conference, player-of-the-week, watch-list, and postseason awards land here when they're earned. The absence is the signal: most players never collect formal honors, and that's its own kind of context.

Honors Timeline

Season-end distinction and week-by-week recognition on one timeline.

Season Honor Scope Team / Selector Context
No formal honors on the ledger yet. All-America, all-conference, weekly awards, watch lists, and postseason trophies land here when they’re earned.

Heisman By Year

Modeled rank and official finish by season.

Season Team Role Latest Model Forecast Win Finalist Official Finish Points Context
This player hasn’t appeared on a Heisman ballot tracked by the model.

Roster Timeline

Team, conference, and class by season.

Season Team Conference Pos Class Bio
2025 Virginia ACC RB 4 No. 3 | 5-9 | 204 lb | Charlotte, NC